The Story Behind Jewels Deep
About Jewels Deep | Festival Creatives in Bristol
Meet Jasmine Coles, the Bristol-based founder behind Jewels Deep’s festival fashion, performances, productions and creative workshops. Here’s how the business began, and what matters when you bring us into your event.
Built for People Who Express Themselves.
A Bristol-based creative business bringing together fashion, performance, music and imagination.
Hi, I'm Jasmine.
I founded Jewels Deep in 2020, bringing together my passion for unique fashion and jewellery with the music and festival scene.
I wanted to build a home where people could feel free to express themselves, discover independent creativity and connect through shared experiences.
Since then, Jewels Deep has grown into a multidisciplinary business spanning our shop experience, dancers and performers, stage production and creative workshops.
My degree in Psychology of Fashion from the University of the Arts London has shaped how I think about the relationship between identity, psychology, fashion and self-expression.
I'm also passionate about helping people think differently about fast fashion and its impact on the environment. Through vintage pieces, upcycled clothing and hands-on workshops, I want to encourage more personal and creative ways of engaging with fashion.
Whether it's someone discovering a statement outfit, dancers bringing a stage to life or a child making their own jewellery, every part of Jewels Deep celebrates individuality and imagination.
Jasmine Coles — Founder, Jewels Deep
Tell Jasmine about your eventShaped by the UK Festival Scene
Through involvement in the UK festival scene, including events such as Boomtown, Creamfields, Leeds Festival, Balter, Illusive and Gottwood, Jewels Deep has developed a network of artists, performers, makers and creative collaborators.
Those connections help bring together different creative disciplines, opening up possibilities for distinctive performances, shopping experiences, workshops and event concepts.
There's No Single Way to Be Yourself.
Self-expression can take many forms.
It might be a piece of jewellery, an outfit, a performance, a dance or something made by hand.
Jewels Deep brings those possibilities together, creating spaces where people can explore their individuality, encounter new ideas and take part in a shared creative experience.
The aim is not to make everyone look or act the same. It is to give people room to bring their own personality.
Mission
To create experiences where people can express themselves freely, discover independent creativity, learn new skills and connect through fashion, music, performance and making.
Our Values
Individuality
Celebrating personal style, different perspectives and creative expression.
Imagination
Bringing ideas to life through fashion, performance and interactive experiences.
Community
Connecting people through shared interests, music and participation.
Independent Creativity
Creating space for artists, performers, makers and collaborators.
Learning Through Making
Giving children and adults opportunities to explore materials, develop skills and create something personal.
Reusing & Reimagining
Encouraging creative alternatives through vintage clothing, upcycling and customisation.
Different Expressions. One Jewels Deep.
Let's Bring Your Ideas to Life.
Planning a festival, performance programme, workshop space or private event? Get in touch to explore where Jewels Deep could fit.
Contact Jasmine